Как создать сетевой маркетинг
Start by marking “Маркетинг по Котлеру. Как создать, завоевать и удержать рынок” as Want to Read/5. всем привет артем нестеренко и в сегодняшнем видео [ ].
- Как правильно выбрать презерватив
- Немного истории
- Что такое МЛМ?
- Сетевой маркетинг - как заработать? Суть сетевого маркетинга
- See a Problem?
- Как правильно написать докладную директору школы
- Можно ли венчаться будучи в третьем браке
Be the first to ask a question about Маркетинг по Котлеру. Как создать, завоевать и удержать рынок. Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions.
Как правильно выбрать презерватив
Enlarge cover. Error rating book.
Refresh and try again. Open Preview See a Problem? Как создать, завоевать и удержать рынок by Philip Kotler. Details if other :. Thanks for telling us about the problem.
Return to Book Page. Preview — Маркетинг по Котлеру. Маркетинг по Котлеру. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to marketing for managers, freshly written based on his phenomenally successful worldwide lectures on marketing for the new millennium.
Here you will discover the latest thinking, concisely captured in eminently readable prose, on such hot new fields as database marketing, relationship marketing, high-tech marketing, global marketing, and marketing on the Internet. You will gain a new understanding of such age-old conundrums as how to select the right market segments or how to compete against lower-price competitors. You will find a wealth of cutting-edge strategies and tactics that can be applied immediately to such 21st-century challenges as reducing the enormous cost of customer acquisition and keeping current customers loyal.
Get A Copy. Published first published More Details Original Title. Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Маркетинг по Котлеру. Как создать, завоевать и удержать рынок , please sign up. Lists with This Book.
This book is not yet featured on Listopia. Community Reviews. Showing Rating details.
More filters. Sort order. Still, it was not easy to find the information that was relevant to me. I recommend to read this book after the fundamental books for the author. View 2 comments. If you are truly interested in understanding all the basic knowledge needed to become an impactful strategic marketing then this is a great and easy to understand book. Clear, well structured and only the essentials without any fluff. For those marketers who want to go beyond If you are truly interested in understanding all the basic knowledge needed to become an impactful strategic marketing then this is a great and easy to understand book.
For those marketers who want to go beyond the buzz word of the day and are looking to make a true impact on the business that they are in. View 1 comment. View all 3 comments. A must-read book on marketing by Philip Kotler for the knowledge worker, manager, executive, or entrepreneur. Kotler has review the basic concepts and principles of marketing, which includes marketing strategy, marketing tactics and marketing management.
Although the knowledge is comprehensive, I found it not really interesting and smoothly to read. When I read this book, I felt like reading an extended version of Principles of Marketing a text book written by Kotler. In conclusion, this is still a must-read book, but I suggest that you should read it with high concentration to follow the flow of the b Kotler has review the basic concepts and principles of marketing, which includes marketing strategy, marketing tactics and marketing management.
In conclusion, this is still a must-read book, but I suggest that you should read it with high concentration to follow the flow of the books.
Feb 22, TarasProkopyuk rated it really liked it Shelves: business.
Что такое МЛМ?
Одна из разряда классических книг по маркетингу. Автор в достаточно понятной форме раскрывает понятие маркетинга и раскрывает его важность. Кроме этого я считаю эту книгу хорошим руководством в мир маркетинга. Рекомендую её для маркетологов и предпринимателей. I really like Kotler. He takes a practical vs. Fantastic book by the "Father of Modern Marketing".
Сетевой маркетинг - как заработать? Суть сетевого маркетинга
Great book. Very basic business acumen collection of practical articles - a bit outdated though.
Informative read, with a lot of good info. Some examples are outdated. A "Must Have" Book, best start for beginners by a book written by the father of marketing. The company can quantify the potential savings with each eliminated service.
See a Problem?
Limitations of the Low Price Strategy Low-cost companies are in the best position to set low prices - although they have the option of charging higher prices and plowing the money into product and service improvements. But the real question is, How long can a low-cost firm maintain its low cost position in in a global competitive era?
Such a firm originally might have been producing in the United States, then, in search of lower costs, may have moved its production to Taiwan. As Taiwan grows more expensive, the firm may move its production to Malaysia.
Как правильно написать докладную директору школы
Then China and India become cheaper, or a new low-cost competitor emerges in Central Europe. Clearly, maintaining the lowest cost position over a long period is not easy and makes a low-price winning strategy less reliable in the long run.
Really one of rich books and definitely will enrich remarkably your thoughts whether on theoretical basis or on field practices. There are no discussion topics on this book yet. Readers also enjoyed. About Philip Kotler. Philip Kotler. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that marketing theory needs to go beyond price theory and incorporate the dynamics of innovation, distribution and promotion systems into analyzing, explaining and predicting economic outcomes.
Kotler has worked for many large companies in the areas of marketing strategy, planning and organization, and international marketing. He presents seminars in major international cities and countries around the world on the latest marketing developments to companies and other organizations.
Books by Philip Kotler. Trivia About Kotler on Marketi No trivia or quizzes yet. Quotes from Маркетинг по Котл When something is not a brand, it will be probably be viewed as a commodity.
Можно ли венчаться будучи в третьем браке
Just a moment while we sign you in to your Goodreads account.